Do we agree that no one buys anything anymore until they look at the reviews? 

We love to read that David is obsessed with his new bike pedals that keep his feet firmly planted so he's 6 minutes early to work every day. Yes, it’s very specific, but it's that authenticity that we're looking for to help us choose and find what suits us, right?

In this motion graphic video our aim was to convey Trustt’s purpose. It’s a fact that we, as consumers, are dealing with more and more options. So to buy the right products we need authentic and relevant feedback. This is Trustt’s purpose, and in order to spread the message about this innovative Direct-To-Consumer strategy, we designed a thoughtful animated video with fast-pace, kinetic typography and smooth sequences.

One of the most important parts of designing a video is the selection of the voices over, which requires particular attention to match the tone of the video. For Trustt, the tone focuses on emotion, trust and the importance of community. The voice conveys the emotion as well as the friendly and the familiar surroundings of the brand.

Video shootings efficiently bear for a compelling human element in the brand' message. But it can be complex to produce, hence the use of stock footage.
Even if stock footages are usually associated with unrealistic or comical perception, we believe that with the right selection and the right eye, these footages can be a quick and effective way to make it work. For Trustt each footage has been chosen to exactly tell the story we want and to ad meaning in favor of the message to transmit.

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